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Content design

Product design and UX without content is just a set of templates that will never answer the user needs. That’s why content design that is built on top of underlying user research is so important. In this section, you’ll find a collection of articles on UX copy, content strategy and techniques to make your products and services better.

  • Manage All of Your Icons in One Central Place - Design Tool Tuesday

    Manage All of Your Icons in One Central Place – Design Tool Tuesday

    This week’s design tool pick: IconJar. A very simple yet handy app that allows product, UI and UX designers keep all their icons and sets well structured in one single place. In this video, I’ll show how I use this app and how it integrates into my design workflow...

  • 2 Apps to Make Your UI Mockups More Presentable - Design Tool Tuesday

    2 Apps to Make Your UI Mockups More Presentable – Design Tool Tuesday

    This week’s pick is actually 2 apps that help you produce very similar outcomes: Screenly and Screenzy. Just like the overtly similar names suggest they are all about making your UI mockups, photos, screenshots, or any other digital material more presentable. These apps allow you to quickly upload the...

  • App to Test Your Menus and Sitemap IA - Design Tool Tuesday

    App to Test Your Menus and Sitemap IA – Design Tool Tuesday

    This week’s pick: Treejack by Optimal Workshop. Let’s face it, information architecture (IA) is paramount when it comes to designing cohesive user experiences. As designers, we tend to employ several methods that help us structure the data in a truly meaningful way, but what we usually lack is enough...

  • Pairing Google Fonts: The Easy Mode - Design Tool Tuesday

    Pairing Google Fonts: The Easy Mode – Design Tool Tuesday

    This week’s pick: Figma’s resources for easy to use Google web font pairing for product and UX designers. Sometime back I reviewed a pro tool called Typewolf that designers can use to get inspired to use their typefaces more effectively. This time it’s the opposite side of the learning...

  • UX/UI Gamification Framework with Examples - Design Tool Tuesday

    UX/UI Gamification Framework with Examples – Design Tool Tuesday

    This week’s pick: previously featured Octalysis gamification framework. This has been my go-to resource for years to simply deconstruct and evaluate real-life service and digital user experiences. During experience design (UX research, ideation, and design) efforts you’ll definitely encounter user pain points around tasks that are painful to accomplish....

  • Really Good Customer Email Examples - Design Tool Tuesday

    Really Good Customer Email Examples – Design Tool Tuesday

    Episode 48: Really Good Customer Email Examples for Content Designers This week’s pick: Really Good Emails. This one’s for the experience designers, marketing enthusiasts, content designers and anyone who is passionate about optimal customer experience among us. If you have ever worked on email conversions, updates and other inbox-communication...

  • Great UX Microcopy & Content Design Examples - Design Tool Tuesday

    Great UX Microcopy & Content Design Examples – Design Tool Tuesday

    Episode 46: Great UX Microcopy & Content Design Examples This week’s pick: Microcopy Inspirations – a collection of good to great UX microcopy, copy and general content design examples. I like this collection to get inspired for a specific category of copy use cases. For example, 404 pages, error...

  • Best Font Pairing Examples for Product Designers - Design Tool Tuesday

    Best Font Pairing Examples for Product Designers – Design Tool Tuesday

    Episode 45: Best Font Pairing Examples for Product Designers This week’s pick: Typewolf. This comprehensive collection of best examples of typography pairings is super useful when working with existing or new fonts. While this online resource is useful for any creative designer, product and UI designers will especially benefit...

  • Ultimate UI Animations for Product Designers - Design Tool Tuesday

    Ultimate UI Animations for Product Designers – Design Tool Tuesday

    Episode 44: Ultimate UI Animations for Product Designers This week’s pick: Lottie Files. A community for resources for Airbnb’s Lottie animations for product design (UX/UI). In this video, I’ll share some of the key features that make this online resource a great addition to your toolkit: the ability to...

  • UX Copy Manager for Figma - Design Tool Tuesday

    UX Copy Manager for Figma – Design Tool Tuesday

    This week’s pick: Ditto plugin for Figma. It’s a UX copywriting plugin that integrates with free to use Ditto app where UX writers can easily manage and maintain copy across different UI artboards. The best bit about this plugin is that working within bigger teams you can track the...

  • AI Design Analytics Sketch Plugin - Design Tool Tuesday

    AI Design Analytics Sketch Plugin – Design Tool Tuesday

    This week’s pick: Attention Insights Sketch plugin for design analytics. It’s a recent discovery that I plan to adapt to my Sketch product and UI design workflow. It allows to quickly produce interesting and actionable attention heatmaps for each of your design artboards. In this video, I’ll test the...

  • Neumorphism, Skeuomorphism and Flat design – March 2020 Newsletter

    Neumorphism, Skeuomorphism and Flat design – March 2020 Newsletter

    The following 7 design, inspiration and other bits of interest bullets that kept me pondering during last month: While designers still struggle to understand the difference between trends and fads, I do like this new wave of style (which I would still consider a fad to pass within a...

  • Best Starter Kit for a New Design System? - Design Tool Tuesday

    Best Starter Kit for a New Design System? – Design Tool Tuesday

    This week’s pick: Details design system. A kit that I’ve used to start scalable and powerful UI and product design systems in an Atomic Design framework for quite some time. Details kit provides a simple yet structured starter for any designer to customise. Better yet, you can download Sketch...

  • Leaving Adobe CC - UX Designer

    Goodbye Adobe CC – Why I Stopped Using Adobe Products as a UX Designer

    Goodbye Adobe CC – Why I Stopped Using Adobe Products as a UX Designer is a quick take highlighting the reasons that made me stop using Adobe CC products as a UX designer. Note, that I’ve been using Adobe since the early days of Macromedia (way before it was...

  • AI Photo Generator - Design Tool Tuesday

    AI Photo Generator – Design Tool Tuesday

    This week’s pick: AI photo generator experiment from NVIDIA.Not the most user-friendly, but surely powerful and impressive machine learning piece. By selecting a sample bitmap and drawing a rough sketch you’ll get a quickly generated output. Most of it looks a bit watercoloured or washed out, however some landscapes...

  • Design systems with Sketch

    Create an Atomic Design System with Sketch

    A design system is a collection of reusable product design components, that are guided by clear standards. Atomic Design System patterns are usually tested with users, the commercial side of things and have been proven to be successful to assemble new features. Needless to say, design systems are UX...


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VAEXPERIENCE is a blog run by Vytautas Alechnavicius, Vy.
Here you’ll find thoughts on customer, user experience and product design, design leadership and overarching strategy.

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