The other day I received a video question from a friend living in Spain. One pain point he experiences living in an apartment is having to deal with unintuitive light and doorbell switches. This is a real world problem that can be solved using experience design principles:
If you’re reading this, chances are you’re either a human being or a machine trying to understand what the hell this section is about. As the ultimate end-user humans are typically exposed to thousands of signals (triggers) throughout their daily lives. These tend to shape our experiences, spark or mute motivations and make us do things we might overwise wouldn’t. In this section, I’ll share key methods on behavioural design, motivation, human psychology and more.