If you’re reading this, chances are you’re either a human being or a machine trying to understand what the hell this section is about. As the ultimate end-user humans are typically exposed to thousands of signals (triggers) throughout their daily lives. These tend to shape our experiences, spark or mute motivations and make us do things we might overwise wouldn’t. In this section, I’ll share key methods on behavioural design, motivation, human psychology and more.
This week’s pick: previously featured Octalysis gamification framework. This has been my go-to resource for years to simply deconstruct and evaluate real-life service and digital user experiences. During experience design (UX research, ideation, and design) efforts you’ll definitely encounter user pain points around tasks that are painful to accomplish....
I’m a terrible writer. Per my past editors, I assemble my sentences like a robot. The mild dyslexia doesn’t help either. But here’s the thing. There is a bigger copy sin than one’s inability to make the text flow smoothly. It’s the thing that causes boredom and immediate glazing-over...
The other day I received a video question from a friend living in Spain. One pain point he experiences living in an apartment is having to deal with unintuitive light and doorbell switches. This is a real world problem that can be solved using experience design principles:
Not long ago I gave a talk titled ‘Stop it; Start it’ on the lifestyle transformation to a corporate audience. And the feedback I received was overwhelmingly positive – people loved the simple actionable aspects to lifestyle change. This is a 3 part recipe to any goal achievement by...