In this video, I’ll go through some of the key points on why experience designers need to focus on offboarding experience more.

Fact is, most products and services simply ignore the offboarding as product and tech leads are chasing conversion and onboarding rates as a primary metric. It’s reasonable and just, but totally ignoring customer needs to cancel their service subscription or making it difficult is not. I’ll draw my personal pain points when dealing with clutter when product or service just has to end.

Additionally, I’ll also use one of the most influential books in my UX journey development – Ends by Joe Macleod.