The real business value of UX, and how bad UX cost Citi $900 million. This recent development in the fintech space is an important one to address because of a few critical reasons. For example, a lot of media outlets and the Citi themselves attribute this to simple human errors. In reality, there are several deeper-rooted issues in play. In this video, I’ll cover these issues, UX ROI, and the cost of ignoring critical to business enterprise tool experiences. And besides the negative outcomes, I’ll also share some critical takeaways that will impact yours, as UX designer professional life to come.