I get way too many questions from a lot of UX designers on how to get into design cultures and organizations that have a public track record for outstanding design maturity. There’s also a wave of inexperienced influencers who suggest entry-level designers apply only for the established firms that already do UX well.

In this video, I’ll share my slight contrarian view on exactly why all growing UX designers and user researchers need to do the opposite. TLDR: Future design leadership that requires just enough hardship to grow essential leadership toolkit and resilience.