Fixation is the cause of every single mental blocker in a professional’s life. In UX research and product design, this can keep designers in a very frustrating place: limiting career progressions and the impact they could otherwise deliver.

In this video, I’ll dig into UX psychology and research study that outlines some of the causes that keep our creativity blocked, and as usual add my own experience to further enrich the points you can apply immediately to become a more creative UX designer (or anyone else).