By extremely divisive feedback it’s time to revisit the UI/UX, UX/UI and UI vs UX topic. In particular, I want to expand on the clarity of what is true UX design in terms of the end result and its process. In this video, I’ll walk you through a simple two-part mental framework to quickly understand if the craft you’re following is undoubtedly UX.


The Problem with UI/UX design: https://youtu.be/iTUuEvJKs2Y