fbpx Brand Name

Designing with Data: A/B Testing and Design Experiments

Blog Books

How can you use quantitative user research and data to make better UX decisions? In this snappy 5 min video I’ll share 5 key takeaways from the Design with Data book. It will give you some ideas of how to get started fostering experimental culture, plan and perform A/B and multivariate UX tests using well defined hypothesis. You’ll also learn the key differences between data driven, data informed and data aware approach to designing with data.


Experience designed newsletter

Twice a month I send out 5 new things you should know about: strategy, design and tech innovation, and always at least one out of the box thing. Additionally, a roundup of featured vaexperience content you might have missed.

Free, no catch, unsubscribe anytime.