In this short snippet, I’ll share a few points on empathy and its place in product and UX design. Because of evolution and devolution in UX processes over the years, there has been a lot of flavours of empathy in UX. You might have noticed people use empathy to define things by proxy, other times it might just be a product buzzword that had no meaning to the actual customers.

I’ll share a few points on why empathy is an essential part and a good start, but not a solution to all problems. I’ll also share some thoughts on how to empathise with the users right and also how it’s often done wrong.

Get More done in UX Livestream, part 2: https://youtu.be/aI-zf4vdQd0