All of Google’s Gemini AI demos were proven too good to be true, but one. Gemini’s application to track and evaluate user intent to build bespoke user experiences made quite a few UX designers, product managers and developers tune in and ask: if this is the beginning of the end. As with every topic, the reality is much more nuanced. In this video, I’ll walk through recent announcements and share my thoughts on the current state of this new development which clearly aims to synthesise experience design and product development as we know it.