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The Importance of UX: A Matter of Life-and-Death

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This video will be one of the most sombre ones I’ve ever produced on this channel. In the past I’ve created several pieces that covered UX failures, businesses failing to do user research and otherwise putting the humans at the centre of their decisions. In this video, however, I’ll cover 3 super important cases that have taught many organizations to start taking human-centred design and UX seriously.


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