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Time to Redesign Tesla UX (UX Project Challenge #11)

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It’s time for another project challenge. This time we will research, strategize and redesign the Tesla touchscreen and any other user interactions touchpoints. Whilst the problem with the ‘tablet on wheels’ approach to in-vehicle technology, is they are undebatably less efficient and dangerous. We will do better.

To help you start we pulled up several UX ethnography videos (see the below links). These remote videos are produced to support the UX project challenge for user researchers and designers who seek to solve real problems and improve user experiences. Make sure to fully immerse yourself in them before starting your project.

Ethnographic observation videos and Tesla UI review

To help you start we pulled up several UX ethnography videos (see the below links). These remote videos are produced to support the UX project challenge for user researchers and designers who seek to solve real problems and improve user experiences. Make sure to fully immerse yourself in them before starting your project.

Part 1 (Driver experience): https://youtu.be/J_iz-YMPa3Q
Part 2 (User shadowing): https://youtu.be/41Gg13UhRQc
Part 3 (Tesla UI review): https://youtu.be/2buqg76wagc

Scope: You decide, but focus on the UX case study as the final outcome though; you can do end-to-end UX, discovery, design thinking, futures thinking, service design and/or user research only, prototyping, or just the UI design… Consider what you can achieve within a month; perhaps it’s going to be just a start of a much bigger effort or project.

Deadline: Mon 20th Oct 2022 – if you see this challenge later make sure to still commit and do it on your own terms regardless.

Experiences recorded and reviewed by design strategist Kevin Richard.

Seek help, team up in our UX community on Discord

Let the challenge begin!

View other UX challenges on this playlist: https://www.youtube.com/playlist?list=PLM2Dd2NIn2CqkZRmHHAbG0jdV6wXe0ke1

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