In this video I’ll walk you through key takeaways from one of the best books for UX, product and innovation ideations — A technique for producing ideas by James Webb Young.

This simple book highlights 3 core principles when it comes to idea generation as well as 5 steps to coming up with ideas that are great. Needless to say any experience design, design sprints and ideations can be shaped around this.

As usual, be sure to pick up this small, but mighty book: