Making a UX Portfolio is one of the biggest challenges user researchers, product design, and user experience professionals face. While most material you find online covers how to structure the UX case studies and make your portfolio stand out, rarely do senior designers mention one critical bit – the audience. The majority of the advice, therefore, is covering how to impress the peer designers instead of how the information should be presented to the design hiring managers (senior designers, product managers, head of UX and other leaders who might assess it).

In this video, I’m covering exactly that – how those design hiring managers would assess your UX portfolios, the challenges they face, the dependencies that might make or break your case, and how generally the decisions to proceed into interviews are made.