As a designer (product, experience etc.) you probably found it hard to keep up with every single tool in the market. Every year there is a brand new tool that allows designers to craft their prototypes in a different way. And so, I decided to pull a list of key contenders when it comes to UX prototyping. These popular prototyping tools are commonly used for variety of use cases with its pros and cons. In this video I’ll walk you through a handful of criteria/principles that allow me to pick the right UX tool for the right project, budget, occasion etc. You’ll also find out my thinking behind evaluating which tools are worth the time to invest and learn based on asymmetrical opportunity/Lindy effect.

The tools I’m walking through:
Sketch, Axure RP, Adobe XD, Principle App, Flinto, Draftium, Invision, Invision Studio, FramerX, Supernova Studio, Marvel, Webflow, Protopie,, Atomic and the Origami Studio.