As a UX designer who employs design sprints, design thinking and deep UX research and design methods, it’s mind-boggling why the industry is becoming so fragmented.

Perhaps it’s because of the sudden rise of varied methodologies and toolkits to experience design, but a lot of UX folk (especially junior designers) have been confused about what’s the difference and what’s the right thing to do.

While all of these methods result in the user experience, the questionable bit is how good that experience will be. In this video, I’ll quickly unpack the key aspects between the methods and why you as a UX designer or UX researcher need to know about it.