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Electric Vehicle Adoption CX (UX Project Challenge #10)

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It’s time for another project challenge. This time I’ll ask you to research and design a better way for customers and potential users to get electric vehicles (EV). Because of the upcoming 2030 act banning any new petrol and diesel vehicles in the UK, the next decade will be an opportunity ridden for organizations and entrepreneurs to offer customers better ways to onboard in sustainable energy-powered automotive tech. This is also a perfect opportunity for strategists, UX researchers, and product designers who want to produce a case study for future job opportunities.

Scope: You decide, but focus on the UX case study as the final outcome though; you can do end-to-end UX, discovery, design thinking, futures thinking, service design and/or user research only, prototyping, or just the UI design… Consider what you can achieve within a month; perhaps it’s going to be just a start of a much bigger effort or project.


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