In this fourth video, and as mentioned in the previous session I have a special guest who is a user for one of the most loved (and hated) products from Amazon family – Goodreads; As a reader and a user, our guest will help me map the key journey to do with the book review process, in which we’ll uncover several key touchpoints that could be improved immediately. If you’ve seen previous sessions, this practical example will help to tie any loose ends and give you a short glimpse into experience and UX journey mapping efforts.

This mini-series of videos on experience and UX journey mapping has been in the books for over the year! it’s time to bring it to live and quickly introduce and upskill those who have not to approach UX design with a discovery mindset (and methods). Journey mapping with adequate insights capture is paramount to deeply understanding, empathizing, and eventually improving real-life user and customer journeys.

If you’ve missed previous parts on getting started, check it here first:

P1 (getting started with experience and journey mapping):

P2 (preparing for UX & experience mapping workshops):

P3 (facilitation principles):

Experience mapping templates mentioned in the video:

How to use them: