fbpx Brand Name

Great Product UX Alone Is Not Enough: Diablo Immortal Pay to Win CX Fail

Blog Process Video material

In this video, I’m happy to revisit the Diablo Immortal game as a product design and development saga. In the past, I’ve covered this case as one of the prime examples that were summoned with a lack of appropriate user research and received an immediate backlash. Years later though there’s yet another questionable product customer experience decision that threatens otherwise great game’s adoption.

No UX research = failed product video: https://youtu.be/nAopuxhJJAc


Experience designed newsletter

Get a quarterly zine-like design newsletter that explores convergent themes within tech, psychology, human experience design, and more.

Free, no catch, unsubscribe anytime.