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Great Product UX Alone Is Not Enough: Diablo Immortal Pay to Win CX Fail

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In this video, I’m happy to revisit the Diablo Immortal game as a product design and development saga. In the past, I’ve covered this case as one of the prime examples that were summoned with a lack of appropriate user research and received an immediate backlash. Years later though there’s yet another questionable product customer experience decision that threatens otherwise great game’s adoption.

No UX research = failed product video: https://youtu.be/nAopuxhJJAc


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