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When Evidence-Based UX Design Is Not Good Enough: Duolingo Redesign Backlash

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Earlier in 2022 Duolingo tested a scientifically proven learning-based redesign to its undefeated language learning service UX. The public launch was received with one of the biggest backlash and uproar to any product UI redesign to date.

In this video, I’ll share the thoughts behind why this product change is not necessarily bad. better yet, I’ll also cover what Duolingo could have done better when rolling out massive CX-altering features that directly affect how their users interact with their products.


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