In this second video on how to run experience and UX journey mapping workshops effectively so that you gain enough insights to inform the next UX design steps, I’ll cover the preparation principles. In particular, I’ll share my 3 go-to areas when it comes to preparing for journey mapping efforts: the mindset of scope, materials, and participants themselves.
This mini-series of videos on experience and UX journey mapping has been in the books for over the year! it’s time to bring it to live and quickly introduce and upskill those who have not to approach UX design with a discovery mindset (and methods). Journey mapping with adequate insights capture is paramount to deeply understanding, empathizing, and eventually improving real-life user and customer journeys.
If you’ve missed P1 on getting started, check it here first: https://youtu.be/eQfSxS_zd0g
Experience mapping templates mentioned in the video: http://blog.vaexperience.com/ux-workshop-templates/
How to use them: https://www.youtube.com/watch?v=ybfasDTvbdw